Mostafa Aly

Milan · Available for selected projects

I build complete digital products.

Web, mobile, and the systems behind them. I take products from idea to release.

Product-focused Software Engineer

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About

Software with a point of view.

I’m a software engineer based in Milan, with experience spanning London, native iOS work at Intesa Sanpaolo, and independent products built for people who need clarity, not more complexity.

I work across product thinking, interface design, mobile, web, and backend systems. That range lets me keep the original idea intact while turning it into software that can actually ship and evolve.

Featured work · Live product

Prisy

A calmer signal in the supermarket aisle, built end-to-end from product direction and native interactions to data systems and release.

Prisy helps people search products, compare nearby prices, scan barcodes, and turn a basket into a clear decision about where to shop. Its price-intelligence platform also gives retailers structured, current market data.

I shaped the product and built its mobile experience, API integration, automated release gates, and App Store delivery. Then kept iterating with real usage in mind.

  • Expo
  • React Native
  • TypeScript
  • API platform
  • E2E testing
  • App Store delivery
Visit Prisy View on the App Store
Prisy comparison showing grocery prices across nearby stores
  • Prisy shopping list with products ready to compare
  • Prisy store detail with current products and prices
  • Prisy product search for finding current grocery prices
  • Prisy loyalty cards collected in the mobile wallet

Expertise

The tools follow the product.

I choose the stack around the decision that matters: what will make the experience clearer, faster, and easier to maintain?

React

Product interfaces across web and native surfaces.

Swift & iOS

Native experiences that respect the platform.

Mobile systems

Expo, React Native, release engineering, and device APIs.

Delivery

Typed APIs, automated gates, and dependable deployments.

What I build

From useful first version to durable product.

Websites & web apps

Distinctive, responsive experiences with the systems needed to grow beyond the first release.

Mobile products

Native iOS and cross-platform applications shaped around real device behavior and release constraints.

Custom software

Focused tools and platforms that turn an operational problem into a reliable daily workflow.